Ongoing Investment and Innovation at Highgrove Beds
Highgrove Beds continues to go from strength to strength in what is now its 23rd year of business. The past 12 months have marked a period of expansion, innovation, and investment – a reflection of the company’s steadfast commitment to quality, service, and long-term growth in a competitive industry.
Strategic Appointments at Head Office
A number of key leadership appointments have helped shape Highgrove’s direction over the past year. Steaven Hodgson stepped into the newly created role of Chief Product & Innovation Officer, bringing with him a wealth of experience and a clear focus on future-forward design and development. Cameron Hosking stepped into the role of Marketing Manager in late 2024, tasked with evolving the company’s brand presence and strengthening its communication across all channels. Meanwhile, Paul Mason was appointed as National Key Accounts Manager, responsible for deepening relationships with major retail partners.
Mason has already made a notable impact, leading tailored Sales & Product Training sessions on-site with new customers – sessions designed to increase product knowledge, confidence, and ultimately instore sales conversions.
Innovation in Product Design
Product development remains central to the Highgrove ethos. At the 2025 January Furniture Show they introduced a wide array of new headboard and bedframe designs – each tailored to meet the evolving needs and tastes of UK consumers. Most notably, Highgrove unveiled new additions to its PowerAdjust collection of adjustable beds, combining technology and comfort in a sleek, functional package. These new offerings reinforce the company’s reputation for balancing craftsmanship with innovation.
A Growing Commercial Team
Highgrove’s Sales and Marketing departments have also welcomed several new team members, each bringing fresh energy and new capabilities to the business. The growing team reflects the company’s continued investment in people and partnerships – a recognition that the relationship between the manufacturer and customers, as much as products, drive long-term success.
With the appointment of Tim Short as Area Sales Manager for the Midlands, Highgrove now has dedicated representation across every region in England, Scotland, and Wales – providing localised support within a nationally integrated framework.
Investment in Transport & Delivery
The past year also saw significant investment in logistics. Highgrove added four new vehicles to its transport fleet – two articulated lorries and two 12-tonne trucks – further strengthening its ability to deliver products quickly and reliably.
This expansion underscores the importance of the company’s FASTERSLEEP® delivery network, which remains entirely in-house. It’s a deliberate decision – one that ensures control, consistency, and the kind of dependable service retailers can build their businesses on.
Industry Recognition & Support
Highgrove’s role as a longstanding supporter of the wider bedding industry will be further demonstrated this year as it takes on headline sponsorship of the prestigious Bed Industry Awards at the upcoming NBF Bed Show. The event celebrates innovation and excellence across the sector – values that have shaped Highgrove’s approach for over two decades.
Visit Highgrove at the NBF Bed Show this September on stands D20+E40.
