NBF Bed Industry Awards

How to enter

All entries must be submitted online. It is easy and straightforward – and FREE!

Remember to read the criteria and top tips carefully.

Retailer Awards deadline: 3rd August, 5pm

• Small NBF Retail Champion
• Medium NBF Retail Champion
• National Bed Retailer
• Online Bed Retailer

IMPORTANT INSTRUCTIONS & TOP TIPS – PLEASE READ

• For retailers and the product awards, the main elements of your entry should be the Executive Summary of no more than 750 words. For members entering the company awards, pay attention to the word limit for each criterion. Add your main point at the beginning and reinforce.
• Please study the criteria the judges will be looking at in the category and ensure you address each one in your summary.
• For retailers, clear support of NBF and NBF member brands is a crucial element of your entry. This is not limited to simply stocking the brands, we want to see how else you support and showcase the NBF and NBF member brands to your customers.
• Pay attention to the maximum number of attachments to accompany your entry and use them wisely. Please, no fancy videos. They won’t influence the judges’ decisions, which will be based on content.
• This will only be looked at IF the Executive Summary persuades the judges it’s worth delving further! Please do not include links to further material in your supporting documents.
• Do not reprint general information that can easily be found on websites or in company literature.
• Allow yourself plenty of time to consider and develop your entry but don’t miss the relevant deadlines. Please check the deadline for each category.
• Back your entry up with solid evidence for any specific claims or statistics you make in your entry e.g. screenshots of Google Analytics, your CRM or social media insights.
• Include feedback and endorsements. Independent feedback, especially from customers or suppliers, can be very persuasive, whether it’s from evaluation forms, social media comments or complimentary emails.
• Use spell check and ask someone outside of your business to proofread your entry – this will make sure that it makes sense. Save and read again later with fresh eyes.
• We may ask you to provide further details about your entry, if necessary. So please ensure the correct contact details are provided.
• Bed Manufacturer and Supplier of the Year entrants: If you are shortlisted, you will be asked to put forward a spokesperson to discuss your entry with the judges. The meeting will last 15 – 20 minutes max. Interview date tbc. Please think of an appropriate spokesperson in the meantime.