Promoted Feature – Alfrecell brings new possibilities to sleep well at The Bed Show 2025

Aug 20, 2025 | Exhibitor News

Alfrecell, a leading UK manufacturer of flexible polyurethane foams, understands its customers’ needs and provides tailor-made solutions for domestic, contract, and homecare applications.

Supplying innovative foam technologies from its Derbyshire facility, the business has been serving the bedding industry for more than 65 years. Alfrecell remains committed to delivering excellence through advanced materials, sustainable practices, and responsive UK manufacturing.

At this year’s NBF Bed Show, the company will showcase its foam ranges and capabilities designed to support the bedding market. Whether you are a small converter or a global bedding brand, Alfrecell can support mattress initiatives from hotel to home. Its foam materials can be produced in a wide variety of shapes and thicknesses, offering practical and logistical advantages for mattress designers, with each foam family bringing opportunities to enhance comfort and well-being.

By design, Niva foams are optimised for use in mattresses thanks to their good compression set and fast recovery behaviour. The range is also TCPP free, offering a more natural sleep experience.

Meanwhile, SuperBultex provides the core bedding grades that form the backbone of many mattress builds. From the “all-rounder” foam delivering resilience, support, and load-bearing characteristics, to grades designed for demanding environments such as contract and homecare, SuperBultex remains a trusted solution. Together, these materials have supported generations of bedding products, producing some of the most loved and reliable mattress compositions on the market.

With on-site capabilities for converting traditional bedding solutions, Alfrecell also operates a dedicated bedding line with capacity to produce up to 8,000 rolled mattresses per week. This ensures the company can support its customers at both pace and scale.

“We are ready to talk all things bedding,” said Colin Sarson, CEO. “Our goal is to help our partners bring new levels of comfort, support, and functionality to their mattress designs, as we continue to deliver better sleep solutions for generations to come.”

Visit Alfrecell on Stand G80 at The Bed Show 2025.