For today’s bed retailer, selling a mattress is about more than comfort and support. Consumers are increasingly looking for complete sleep solutions that protect their investment and provide reassurance throughout the life of their purchase.
That is where Mattressgard, part of the Staingard group, has an important role to play.
Mattressgard offers a comprehensive range of Mattress Protectors, complemented by Pillow Protectors and The Cool Pillow Collection, allowing retailers to make protection and comfort an integral part of the complete bed purchase. The proposition is further strengthened by Staingard’s extensive range of Care Plans and Care Products, creating a broader approach to product protection and aftercare.
A key focus for Mattressgard this year is its new point-of-sale programme, designed to make the benefits of mattress protection more visible and easier for consumers to understand. Effective POS gives both customer and salesperson a valuable prompt, helping turn an often-overlooked accessory into a natural part of the sales conversation.
Rather than leaving protection until the end of the transaction, retailers can introduce it earlier. A new mattress represents a significant investment, so discussing how customers can care and protect it is a logical extension of the sales process. The Cool Pillow collection further extends the conversation into the wider sleep environment, aligned with the Mattressgard mantra, Sleep Well, Live Well.
Staingard’s broader offering allows that relationship to continue beyond the initial sale, with Care Plans and Care Products designed to support customers in caring and protecting their purchases.
Robert Jones, National Sales Manager, says: “Staingard is proud to be a family-owned and family-run business, and we believe this resonates strongly with many of our retail partners. There is a shared understanding of the importance of relationships, trust and personal service. Our ethos is simple: ‘To Care & Protect’. That philosophy runs through everything we do, from our Care Plans and Care Products to the Mattressgard range. We want to help our retail partners give their customers greater confidence while building long-term customer relationships.”
This joined-up proposition — protect the product, care for the customer and provide peace of mind — creates additional opportunities for retailers to add value while demonstrating expertise.
These developments will take centre stage at the NBF Bed Show in Telford, where Mattressgard and Staingard will be exhibiting to the UK bed industry. Visitors will be able to explore the Mattressgard mattress and pillow protection ranges, pillows, new POS materials and Staingard’s Care Plans and Care Products.
The show provides an opportunity to demonstrate how retailers can build a complete protection and care proposition around any bed or furniture sale.
Ultimately, Mattressgard and Staingard believe the customer relationship should not end at the checkout. Care and protection can become part of a longer-term relationship, helping retailers add value while giving consumers greater confidence in their purchase.
As the industry comes together in Telford, Mattressgard and Staingard will showcase a proposition built around one simple principle: To Care & Protect.
Visit Mattressgard and Staingard at the NBF Bed Show in Telford on Stand D60 to discover the latest mattress and pillow protection, pillows, new point-of-sale proposition, Care Plans and Care Products.
Contact us at salesteam@staingard.co.uk or call 01244 888658, www.staingard.co.uk
