Exhibitors
To exhibit at the Bed Show, you must be an NBF member.
The NBF organises the Bed Show to provide its members with a showcase for their wares. It is successful because the timing is right, the venue is a modern, convenient location, the costs are realistic, and it is entirely bed (and bed-related products) specific.
Please see below 2026’s exhibitors.
Visit the NBF website, email info@bedfed.org.uk or call 01756 799950 for more information about the NBF and its membership criteria.
Mattressgard / Staingard - guest exhibitor
Mattressgard: A Complete Approach to Bed Care & Protection
Mattressgard, part of the Staingard group, promotes a complete approach to bed care and protection. Its range includes mattress protectors, pillow protectors and pillows, supported by Staingard’s Care Plans and Care Products.
A key focus is Mattressgard’s new point-of-sale programme, designed to make mattress protection easier for consumers to understand and encourage retailers to introduce protection earlier in the sales process. The aim is to help customers protect a significant investment while creating opportunities to discuss wider sleep products.
Staingard’s family-run ethos centres on relationships, trust, personal service and its principle, “To Care & Protect.” The company aims to help retailers build customer confidence and develop longer-term relationships beyond the initial sale.
This joined-up proposition — protects the product, cares for the customer and provides peace of mind — and creates additional opportunities for retailers to add value.
At the NBF Bed Show in Telford, Mattressgard and Staingard will showcase their protection ranges, pillows, new POS materials, Care Plans and Care Products, demonstrating how retailers can create a complete protection and aftercare proposition around bed and furniture sales.
Visit Mattressgard at the NBF Bed Show in Telford on Stand D60 to discover the latest mattress and pillow protection, pillows, new point-of-sale proposition, Care Plans and Care Products.
Take a look at the Staingard brochure
Website: www.staingard.co.uk
Stand: D60
Millbrook Bed Company
Millbrook brings an expanded Fast Track range to the Bed Show. New: PureCool, a gel collection in Standard and Pillow Top builds for cooler sleep; Divine double-sided mattresses for longer life; plus new headboards. Handcrafted in Southampton, stocked and ready to ship.
Website: uk.millbrookbeds.com/
Stand: B30
Modern Living
Modern Living offers contemporary beds designed for today’s homes, combining clean lines, on-trend fabrics & practical features. Proudly manufactured in the UK, the collection delivers stylish, affordable solutions with broad consumer appea – an ideal choice for independent and online retailers.
Website: www.deluxebedsltd.com/mattresses/modern-living
Stand: D20
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