BREASLEY TO UNVEIL NEW LOOK AT BED SHOW
Pioneer bedmaker Breasley is to celebrate the 10th birthday of its luxury Salus range at the NBF Bed Show 2019 with a new look and upgraded collection.
The Midlands-based bed company, known for its innovative approach and often being at the cutting edge of new ideas and techniques, is giving its premium bed collection an eyecatching rebrand to appeal to a wide range of consumers.
Salus, the premium range originally created for independents, combines high end comfort with a more accessible pricing structure – a strategy which ensures it remains a favourite with UK retailers.
Refreshed and rebranded for the 10th birthday, it will be a flagship range for Breasley and is likely to be irresistible to those wanting a touch of class without an excessive price tag.
Said Breasley’s head of marketing Clare Taylor: “We can’t wait to show off the new look Salus range and hope for a buzz of excitement around our stand when the collection is revealed.
“Breasley is going places with our Bed Show display this year. As well as Salus, we are bringing Uno, the UK’s first and best rolled and boxed mattress collection, to the show. Visitors will also be able to see the Brook + Wilde Elite beds which are exclusively produced by Breasley.”
Look out for six models in the Salus range on show at Telford. Named after the Roman goddess of wellbeing, Salus mattresses make full use of Breasley’s unique Viscoool technology, a luxurious, pressure relieving, breathable memory foam made from sustainable and natural soyabean oil. The collection also encompasses models with natural fibres, ensuring luxurious levels of comfort ensuring a great night’s sleep. Visit the stand at J60 to find out more about what else goes into a Salus bed.
Beds from Uno’s Natural Affinity collection, the market-leading benchmark in quality in the rolled and boxed sector, are bound to draw a crowd. Breasley is well known for its innovation in this area of the market and has traditionally led the way in product development.
Today’s Uno mattresses are light years away from the simple, foam-based product of the early days of rolled and boxed offerings. They now include multiple layers with pocket springs and even natural fillings. Breasley’s Uno beds include a sleep surface containing natural wool, silk and cashmere and up to 3,000 pocket springs.
External independent endorsement has also come with Which? Best Buy awards won by six different brands whose rolled and boxed product has been designed and manufactured by Breasley.
Clare said: “Visit our stand at J60 to see what’s new at Breasley. We are looking forward to welcoming friends and customers, old and new.”