Promoted Feature: Hypnos at the Bed Show 2019

Sep 3, 2019 | Exhibitor News


Luxury bed industry innovator, Hypnos, will unveil a series of exciting new initiatives at The Bed Show 2019 where it will showcase its new collections which take customer comfort and sustainability to the next level.

As part of its aim to get everyone sleeping well, sustainability pioneers Hypnos, will launch two unique and innovative bed collections dedicated to new levels of comfort and material traceability. Each collection has been designed with a plush new look and unparalleled edge-to-edge support that offers premium natural sleep comfort thanks to the fact its mattresses have been foam free for 10 years.

The ranges will also boast the ultimate in supreme tailoring and quality, providing mattresses with the real ‘sleep good factor’ that so many consumers are now demanding. In addition these ranges will have full material traceability and transparency, producing a premium high performance product, within a positive responsible framework. With the importance of good sleep and ethically made products high on the consumer and media agenda, this latest collection will help retailers meet this demand by providing a mattress tailored to all these exacting needs.

Furthermore, this new and exciting collection is underpinned by Hypnos’ ground-breaking vision and ongoing commitment to create new partnerships and collaborations which will break down the barriers for ethical transparency in the UK.

Working in collaboration with expert partners, Hypnos aims to create a new benchmark of standards by ensuring all the different materials that go into a bed are responsibly designed, sourced and managed in a way which hasn’t yet been accomplished in the industry. The initiative will focus on key factors such as product traceability, responsible sourcing and carefully selecting natural fibres and materials, low carbon products, animal welfare, land management and supporting the communities of farmers which help to produce these materials.

Richard Naylor, Sustainable Development Director at Hypnos, commented: “We’re incredibly excited to be able to showcase our new vision for comfort and sustainability at The Bed Show 2019. With the launch of two unique bed ranges, we are once again pushing the boundaries of innovation to meet consumer demand for excellent sleep.

“Our vision and plans for the future are something that’s never been done before. It will ensure that bed making is so much more transparent, something we feel is lacking in the industry. This is crucial to ensuring consumer satisfaction and continued innovation and viability for retailers and suppliers.

“No company has done more than Hypnos to promote these issues over the last few years, including reducing our carbon footprint and offsetting 6,820 tonnes of CO2 to date – that’s the equivalent of 869 million smartphones getting charged*! This pledge is part of our ongoing commitment to the environment and to lead the way in responsible, traceable and sustainable comfort innovations, pushing the boundaries of design and creation wherever we can.”

Make sure you visit Hypnos, which is a family run business and Royal Warrant holder, at The Bed Show 2019 to find out more on this exciting announcement.