Promoted Feature – Hypnos at the Bed Show 2021

Sep 1, 2021 | Exhibitor News

Hypnos celebrates firm support and sustainability with new collections and partnerships

Experts in sustainable luxury, British bedmaker Hypnos is unveiling the next chapters of its Origins story with new collections and exciting partnerships at this year’s Bed Show.

The popular firm Orthos Support collection has been renewed to reflect the company’s ethos of creating absolute comfort with integrity to create the very best night’s sleep.

Offering a comprehensive choice of sustainable fibres with unparalleled traceability credentials and a choice of firmer comfort levels.  The range features five models, upholstered with cotton, flax and hemp fibres, high-quality eOlus™ (recycled fibres), and layers of British wool, traceable to Red Tractor assured farms.  Proven ReActive™ pocket spring technology designed to be firmer across the expanse of the bed, distributes weight evenly and provides greater support for those who prefer a firmer feel.

“The Origins Story encompasses our decade long approach to responsible sourcing and manufacturing, creating comfort with integrity,” explains James Keen, Chief Executive of Hypnos Ltd. ” We seek out ethical supply chain partnerships to ensure our materials are authentic, and have provenance, traceable to their origins – we believe no other manufacturer pursues this level of scrutiny.

“Consumers are demanding eco-friendly, chemical-free products and circular designs, but they are sceptical to brands’ claims without certification, understanding there’s a lot of ‘green-washing’,” James Keen explains.  “But a variety of solutions are needed to be truly sustainable in every sense of the word”.

By being part of The Woolkeepers® initiative and only using wool from Red Tractor assured farms, consumers can be confident that Hypnos is working with sheep farmers who are committed to animal welfare and regenerative farming practices and paying them a fair price.  Hypnos supports farming communities around the world through relationships with suppliers like CottonConnect and being a proud member of the Better Cotton Initiative to help make cotton farming more sustainable; supporting education and better training and ultimately leading to reductions in the use of pesticides and water.  And their certified factories have recently been accredited with the Global Recycled Standard to ensure materials have been collected and recycled responsibly so they don’t pollute our seas and lands. In fact to date by using eOlus™ sustainable fibres in their mattresses Hypnos has recycled over 235million plastic water bottles.

Natural fibres are better for people and better for the planet, having a raft of sleep and comfort benefits, including excellent moisture and temperature control properties, naturally chemical-free, antibacterial and hypoallergenic.  They are also renewable and biodegradable, and as plants absorb CO2 from the atmosphere as they grow, they can help combat climate change.

“We can’t wait to be back at The Bed Show previewing another industry-first partnership, helping to build relationships between people and the natural world, and showcasing new collections to retailers.  2022 is going to be another very exciting year!” Visit Hypnos on stand G10.