Promoted Feature: Swanglen at the Bed Show 2019

Aug 29, 2019 | Exhibitor News

Swanglen Launch New Bedstead Range

The Swanglen name has been synonymous with quality headboards for decades, now for 2019 it is launching an exciting new range of bedsteads. The range has evolved from a process of R&D over the last few months. The principle was to develop a contemporary bedstead that would easily accommodate any headboard style in any fabric in their swatch. With 17 styles and 50 fabrics all available with 4 foot options that’s over 3,500 permutations.

The choice is huge but the base itself is incredibly simple, as sales director Peter Ridpath explains. “For Swanglen, R&D is driven by conversations with our customers. There has been, for some time, a desire to supply something that has the ease of a divan base alongside the contemporary feel of a bedstead. At the same time, customers are looking for a wide range of styles and fabrics. That is how we developed this new range of bedsteads.” The base features a revolutionary drop in platform, which eliminates the hassle associated with a slatted base. It is incredibly robust and delivers a much more consistent sleeping experience than slats. Everything is sent to the customer flat packed but the assembly time is minimal.

The most important feature however is choice, as Peter says, “Swanglen are well known for not only the quality of finish but also the wide selection of headboard styles and fabrics. We needed to offer a solution that can deliver the widest choice. We have 17 styles and over 50 fabrics as well as four foot options. This pretty much guarantees that there is something for everyone in this range.”

As with all Swanglen products, the bedsteads are made to order and as they are handmade in the UK, lead times are kept to a minimum. The bedstead range will be front and centre on Swanglen’s stand at Telford, but the team are looking to build on the huge success of the next-day and signature ranges launched at last year’s show.